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The Accessibility for Manitobans Act and its related standards require organizations to identify and prevent barriers to accessibility in its operations. For a person who has a physical, mental, intellectual or sensory impairment, a barrier is anything that interacts with that impairment in a way that may hinder the person's full and effective participation on an equal basis.
All persons including those with limited fine motor skills, movement impairments, vision loss or low vision, hearing loss barriers and cognitive impairments must be able to participate in surveys conducted on behalf of the client.
Marketing research service providers must incorporate accessibility requirements and practices into the various stages of their services including, but not limited to:
The contractor must provide customer service training to their employees on The Accessibility for Manitobans Act and the Human Rights Codes as it relates to people with disabilities. The training must include instruction about:
Online surveys must incorporate the following accessibility requirements:
Many organizations conduct market research to gather information about markets, customers or gauge public opinion on various topics. Persons with disabilities may have a difficult time participating in market research. Conducting inclusive qualitative research will require the service provider to understand the complex challenges persons with disabilities may face in order for them to fully participate in the research. Challenges may include:
Marketing research service providers are aware of the challenges associated with conducting marketing research that is accessible to all. Numerous techniques have been developed to support accessibility and numerous service providers have taken steps to reduce barriers, making their services more inclusive.
Last Updated: January 2021
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